DEFINE THE NEXT.
WeBranding Global is an integrated communications agency with the number-one tech creator commerce community.
WeBranding Global is building the next-generation growth and communications infrastructure for technology brands. Founded in New York and connected across North America, Europe, and Asia, WeBranding works with global consumer technology leaders and emerging AI-native innovators across hardware, software, smart living, and next-generation technology.
From billion-dollar multinational technology giants to fast-growing consumer startups, we help brands build a presence that earns global attention, local relevance, creator momentum, and market growth. We work at the intersection of technology, creativity, influence, and culture, connecting the entire journey: Product → Story → Media → Creator → Community → Commerce → Growth.
Our Team
Rebecca Ding
FOUNDER AND CEO
Rebecca Ding is the Founder of WeBranding Global, a new generation global marketing company. Rebecca brings 20 years of leadership experience as Vice President of Marketing at Samsung Electronics, where she developed deep expertise in technology, smart living, brand building, and market transformation. She then accumulated seven years of entrepreneurial and business-building experience, building WeBranding into one of America’s fastest-growing private companies recognized by Inc. 5000.
Today, Rebecca advises global technology leaders and emerging innovators on cross-cultural communications, PR, creator marketing, localization, and international growth. She founded TechxFluencer, New York’s number one technology creator community connecting brands and creators through content, commerce, and AI-enabled tools.
Rebecca was honored as Forbes China’s Top 30 Go-International Pioneers and named one of China’s Top Ten Brand Women. She also instituted Women in Front, a nonprofit dedicated to supporting women entrepreneurs and helping more women step forward, build visibility, and take the stage. She also holds academic credentials from Harvard Business School, Columbia University, and the University of Birmingham.
Jessica Yang
CO-FOUNDER AND COO
Jessica Yang is a New York-based brand and creative executive with 15+ years of experience across top global brands and industries, including Ogilvy New York, Ralph Lauren, IBM, and the NFL. As Co-Founder & COO of WeBranding Global, she leads the company’s strategic, creative, and growth initiatives, working with leading global technology and consumer brands, including TCL, DJI, Dreame, Midea, and LONGi. She shapes connected brand ecosystems that extend beyond individual campaigns, creating long-term platforms where brands, creators, and communities evolve and grow together.
She is also a leading advocate for EcoBranding, WeBranding’s approach to integrating environmental responsibility, social impact, and sustainable development into community engagement and long-term brand strategy. Jessica serves as a university lecturer, bringing her experience across global markets and industries into the next generation of marketing and creative practice. Under her creative leadership, projects have received international recognition at leading design and creative awards, including the iF Design Award, IDEA, A’ Design Award, International Design Awards, and Creative Communication Awards.
The New Agency Model
The way brands grow is changing. We move brands from attention to influence, from influence to community, and from community to growth.
AI and emerging technologies are reshaping how brands are built and how ideas scale. We use these tools to empower our subsidiaries—including social marketing communities, creator incubation, commerce scaling, customer insights, and market listening—to research, create, optimize, and accelerate our work.
Our global team brings together perspectives and experience from cultures and platforms around the world. We understand what it takes to help a brand move from one market to another, connecting the forces that shape modern growth.
Our Mission and Vision
We bring innovative, customer-driven marketing technology solutions for marketing automation, traffic conversion, advanced analytics and more. From custom made solutions to off-the-shelf customizations and integrations, we analysis and build the best technology according to your size and needs.
- We’re dedicated to turning data-driven insights into creative solutions that consumers gravitate toward.
- Our mission is to maximize the possibilities of international businesses, serve as their strongest foundation, and support for every step of growth.
- Our mission is to guide overseas brands to break the barrier of global market and explore new possibilities with creativity, data, and technology.
- Create vision for your business. Unlock customer satisfaction to the next level
- To help brands create a customer experience that inspires, excites, and satisfies.
- To be the most inspiring, most creative full-service agency to utilize AI-based technologies.
Our Philosophy and Strategy
Why Choose Us
Create
Connect
Converge
Our New York-based creative team of marketing and advertising professionals will ensure your business reaches new audiences and heights through the biggest and brightest ideas.
Connect local networks – Consumer / Media / KOL … Our fond relationships with local industry experts and business partners are the necessary leverage to make things happen for your brand. We aim to increase brand awareness and product sales at the same time via online and offline community engagement.
Social, visual, e-commerce and consumer data continuing to converge, better enable new path for purchasing. Our full-service team makes sure every step of a campaign runs smoothly and efficiently by data-centric market research and data-based marketing.
Global Reach.
Local Relevance.
We are rethinking how modern communications scale. Our work connects tech PR, physical experiences, social commerce communities, and AI-enabled production.
Through TechxFluencer, New York’s number one tech creator community, we use artificial intelligence with incubation programs to expand what an interconnected creator network can do. Brands can activate distributed content at scale, while creators gain access to products, collaborations, production, growth, and monetization opportunities within our ecosystem.
Women-founded and community-driven, WeBranding uses technology to empower the next generation of global communications around people, creators, and intelligent systems.
Our Clients
Our Awards
Recognizing our growth from 2021-2026, WeBranding Global has been acknowledged as one of Inc. Regionals’ fastest-growing startups in America. By utilizing various new media and advanced technologies, we deliver work in a more vivid, intuitive, and creative manner, consistently making the curated content appealing and impactful with our uncompromising standards.
Our work has received awards in the Italian A’ Design Award & Competition, consecutively obtained the American IDA International Design Awards™, and earned the Creative Agent honor from the World Design Consortium, among other accolades.
Reaching The Stars For Our Clients
Your know what is waiting for you on the other side. Your konw you need to do it right. Your time is now. Let’s make it word. We can’t wait to talk.