Webranding’s experienced platform builders and U.S.-based creative team know how to tell stories, and specialize in using content to create brand tone and mobilize social resources. We also think about the elaboration and presentation of product and service content from the consumer’s perspective. For each overseas brand to create a unique website style creativity, rich content display, with social media operations, PR communication, blog articles, KOL evaluation, EDM marketing and other comprehensive formation of traffic matrix, complete branding and user precipitation.
- Benchmarking analysis and suggestions: Using benchmarking competitor analysis method, we can diagnose the existing brand station/website content, help customers analyze the advantages and disadvantages, find the differentiation from brand promotion, website style, product explanation, website structure module and other content, provide customers with website optimization suggestions and also provide theoretical basis for subsequent independent station construction.
- Visual style guidance: From the visual and structural point of view, we provide optimization suggestions on the style of the existing website, such as graphic arrangement, color matching, website promotion header image and feature module design, to give a visual tone in line with the direction of brand station construction and future development.
- Copy sorting and consolidation: Combining with the client’s decision-making psychology, we help the client consolidate the copy and framework of the brand website construction, and provide guidance on language localization, establish complete and unified content and slogans that are easy to promote, screen media reviews, user ratings, KOL reviews and other copy, and sort out content that is more suitable for the client’s homepage, brand page (about us) and media page.
- Construction and planning: Combining the above analysis and suggestions, visual guidance and copy consolidation, we customize a personalized brand site design plan (sitemap). Based on the existing brand materials, we will arrange the graphics and text of the modules and plan the extension of the main page, brand page (about us) and other related materials in the future.
- UI interface design optimization: for the brand station construction content, from the perspective of user experience to optimize the design of the UI interface and interactive elements of the website. Combine user browsing habits with brand promotion to optimize website efficiency, improve website activity and increase website user stickiness.