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Craft experiences that touch hearts and move markets
Meet the moment with we-branding’s expanded services and capabilities that help you define your vision for the future and make it happen.
BRAND & STORYTELLING
Brand Strategy
Our Brand Strategy services encompass Brand Positioning, Brand Story Creation and Development, Brand Visual Design, and the establishment and optimization of public communication platforms such as websites and social media.
WeBranding crafts compelling brand stories that resonate with target audiences, bridging cultural gaps and fostering deep connections. Our team of international marketing experts ensures each narrative aligns with global trends and local market needs.
Designed to provide media outlets with accurate, consistent, and engaging information to enhance brand visibility and credibility, the team can help produce comprehensive media kits that effectively communicate your brand’s core message and visual identity.
We conduct thorough brand visual audits to assess and enhance your brand’s visual presence. Our audits identify areas for improvement and ensure your visual identity remains cohesive and impactful across platforms.
Our expert designers provide tailored visual style recommendations to refine and elevate your brand’s aesthetic appeal, ensuring that your visual elements align with your identity and resonate with your target audience.
The design team extends and integrates your brand’s visual identity into various mediums and formats. These extensions ensure consistency and enhance the overall impact of your visual communications.
DTC Website Design
Turn your visitors into prospects with engaging Direct-To-Consumer website design.
Using competitor benchmark analysis we help diagnose competitor strategies, practices, and provide suggestions to increase your market share an online presence.
Strategize your brand website so content, layout, and funnel creates a drive to action for your customers.
Combining analysis, website strategy, and visual style we construct a brand website that’s aesthetically pleasing, informative, and harmonizes with your target audience.
Optimize the interactive elements of the brand website and user interface design. Combine user browsing habits with brand promotions to improve website activity, efficiency, and user stickiness.
Visual Strategy
Visualize your message, strengthen your brand, instill your values in the minds and hearts of consumers.
Our NYC-centric creative design team provides visual and structural suggestions to help your brand really hit the mark. We optimize graphic arrangement, color matching, and website promotion image design to ensure your visual style is consistent with your brand tone of voice.
WeBranding’s copywriting, design, and PR teams work to create an interactive and organized way your audience can learn about your brand.
We use customized photography for brand presentation and promotion. We take a unique perspective on everyday life and infuse it with core family values to achieve brand strategy goals and business objectives.
Through our team of dedicated broadway actors, we provide a visual journey for your brand’s personality to shine through.
INTEGRATED MARKETING, CONTINUOUS COMMUNICATION
Public Relationship
Strong relationships build string brands.
After thoroughly analyzing the current state of a company’s presence, we develop tailored PR strategies based on the attributes of various platforms and media. Leveraging international media resources, we carefully select high-quality outlets to ensure that brand information reaches the correct target audience accurately, enriching both brand awareness and reputation.
Based on the brand story, product characteristics, and communication strategy, combined with the brand’s visual style, we create comprehensive media communication kits. These kits enable companies to convey a clear and consistent brand image to the media, ensuring the accuracy and credibility of information.
We employ a progressive, graded permeation method to construct a multi-dimensional brand communication matrix. Starting with mass media, we generate specialized content through vertical media channels, continuously delivering valuable news to secure endorsements from authoritative media to support the brand’s reputation.
Social Media
Stay connected. Stay involved. Stay together.
Effectively use social media platforms to communicate directly with consumers and expand your reach.
Using social media analytics and competitor strategy analysis, identify your social media niche to lay the groundwork for effective social media strategy.
Realize your market-changing ideas by using brand insights to effectively stay involved in the lives of your consumers.
Using graphics, creative animations, short videos and more. Create consistent, high quality social media content to increase audience retention, establish industry authority, and build trust.
Use KOL marketing and industry endorsement to reach potential target groups. Strengthen brand image with fan association and drive traffic to promote sales.
EXPERIENTIAL MARKETING
Event Marketing
By organizing impactful events with social significance and celebrity endorsements, we boost brand visibility, reputation, and sales.
We direct PR for prestigious exhibitions, ensuring comprehensive coverage through Media Day events and authoritative interviews to enhance company credibility.
We coordinate live streams and immersive offline experiences for product launches, organize media-centric press conferences, and synchronize events across offices to ensure high visibility and market impact.
Smart Living Showcase
Redefines media events by uniting innovative brands and top media in a singular space, ensuring your brand is presented before the right audience while fostering a naturally flowing environment.
We create immersive experience environments to comprehensively showcase product features, offering hands-on interactive experiences that elevate brand perception and deepen journalists’ understanding of the products.
We meticulously curate exclusive lists of media participants, select ideal venues, and organize tailored events that effectively highlight the brand in the relevant media landscape.
We design dedicated areas specifically for media interviews, aiming to create a professional and refined atmosphere. Our goal is to enhance the quality of interviews and elevate the brand image.
SOCIAL RESPONSIBILITY PLATFORM
EcoBranding
We integrate the values of environmental protection, social responsibility, and sustainable development into our brand strategy and marketing activities. By emphasizing corporate responsibility and contributions to the environment and society, we advocate for consumers to adopt sustainable lifestyles.
These initiatives aim to enhance brand image through communal efforts, deepen emotional connections with local community members, and achieve a harmonious integration of culture and commerce.
These activities improve brand image and strengthen emotional ties with consumers. They help establish a positive brand perception, demonstrate active social responsibility, and thereby garner consumer trust and goodwill, enhancing general awareness.
By actively embracing social responsibility and promoting social progress, brands can achieve sustainable long-term growth. This strategy not only stimulates consumer’s sense of belonging but also helps brands effectively address social and environmental challenges.
DIGITAL MARKETING, SALES SUPPORT
Digital Solutions
Use data and technology to enhance consumer experiences.
We continuously monitor voice-of-customer data on shopping platforms to understand user attitudes and provide timely feedback.
We offer comprehensive monitoring of industry trends and competitor dynamics, helping you identify market opportunities.
We ensure optimal emotional engagement with users, fostering loyalty and cultivating long-term customer relationships.
SEO strategy
Strategize your site, optimize your message.
Diagnose competitor website SEO strategies, isolate key innovative methods allowing your brand to gain an edge and meet consumer needs in a way competitors can’t.
We help your brand drive business goals by organizing website structure, improving crawling efficiency, and increasing visitor conversion rates and satisfaction.
Use high search volume keywords and strategic keyword placement to drive traffic to your website for your brand to take off.
Value-added services
Strong foundations lead to innovative growth.
Optimize how you work with partners to consistently evolve, engage, and excel your sales goals.
Our team works with you to connect your brand with targeted sales channel resources and heighten online/offline sales effectiveness to ultimately grow your market.
We make sure to be with you each step of the way and give you the resources, tools, and support needed to see your brand goals come to fruition.
Protect your brand and drive revenue by protecting user privacy and maintaining data security.
MARKET RESEARCH & CONSUMER INSIGHTS
Desktop Research
Collecting large amounts of public data to help companies better understand their target market.
Full-scale SWOT and STP analysis strategies help better uncover market position and integrate the data for a successful brand strategy
Qualitative Research
Using our systematic methodology - understand your customer's point of view, and the factors behind their decision-making.
In-depth interviews with Experts/Consumers gives us data-based insight into consumer behavior and attitude preferences to make sure your brand resonates with customers.
Quantitative Research
Make your brand more "customer-centric" by understanding the WHO,WHY, and HOW.
Online questionnaires on target users, give us insight into consumer pain points to see how to further extend and improve product features.
Convenient consumer surveys provide customer feedback to determine how products meet consumer demand and how to improve.
