Our Team

With your branding needed

Rebecca Ding

Founder & CEO

Brand globalization expert, industry opinion leader

Act locally, think globally. That’s the motto of Rebecca Ding, founder and CEO of WeBranding Global. Ding has spent the past 20+ years leading opinion on global branding experiences at multinational companies, including as the former Vice President of Samsung Electronics of Greater China, the executive council member of the Center for China & Globalization, the global advisory board member of Brand Union, and as a judge for the Effie Awards of Greater China. Ding’s networks of international business leaders spans continents from her time at the top business schools across the world, including Harvard Business School, MIT, and as a Professional Fellow of Columbia University. We hope to work with you soon.



Jessica Yang
Creative Director
  • Senior creative director, design work range from digital, paper, package to visual and interface
  • Rich design experience for Ogilvy and Ralph Lauren, in sports, fashion and consumer goods
  • MFA in Graphic Design from the Savannah College of Art and Design (SCAD), Adjunct Professor of Design College at  Kean University
Trista Coy
Senior Designer
  • Rich graphic design experience in various brands, such as Ralph Lauren, Group CJ etc.
  • Thoughtful visual communicator, quick problem solver, proficient hand-production engineer, and skillful hand-craft artist
  • MFA in Graphic design at SCAD; BA in Art (Graphic Design) & Communication arts at Georgetown College
John Kriens
E-Commerce Specialist
  • 28 years of business analyst experience in renowned companies, 6 years+ experience in retail selling
  • Expertise in desktop, internet and information architects development
  • Graduated from Carnegie Mellon University, MS information networking
Chen Jie
Digital Marketing Specialist
  • 10+ years experience in fin-tech, quantitate solution, and digital marketing
  • Entrepreneur, electrical engineer, developer
  • Founder of fintech and blockchain start-ups, regional manager of UBS, developer of trading platforms
  • Tsinghua University & New Mexico State University, M. Eng & M.S
Michael Paone
Content Director
  • 12 years experience on communication, project coordinate and content creating in the NGO & private sectors
  • Created brand strategy and marketing campaigns for STAGES International, Bay Area Integral, Nextdoor.com
  • Combines his love of writing, acting, coaching & human behavior to develop brand stories that move & inspire people
  • Boston University, Philosophy & Social Science
Jill Preston
Brand Strategist
  • Copywriter in marketing and advertising with experience in brand strategy and creative services
  • Created campaigns for brands like Shutterstock and Ally Insurance; in-house copywriter for all print and digital content for Brightline Trains
  • Content creator, world traveller, and language educator
  • Master of Education, Bachelor of Writing/Editing in Florida State University
Jess DelVirginia
PR Manager
  • Experienced PR professional
  • Has a deep understanding in brand communications with broad knowledge of media and KOL landscape in USA
  • Experienced in crafting media kit, social media strategy, event planning etc.
  • Graduate of New York University-Media
James Li
Market Research Specialist
  • Over 16 years of marketing and brand research experience, e.g. Kantar Millward Brown, Nielsen. 5 years of academic research experience on media and social science.
  • Rich knowledge of quantitative and qualitative research applied in various industry settings, including product testing, audience/consumer testing, tracking studies, etc.
  • PhD in Communication from The Ohio State University.

Welcome to WBG

Compassionate Support Backed by Decades of Experience

Say Hello.

Choose to become our client, our global consultant, our designer or our corporate partner, please contact us.

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1412 Broadway
New York, NY 10018


Come work with us! We are always looking for great talent to join our global teams.